Latest | 16 MAY 2019

Heroes keep a clear head – and LaLiga and Clear MEN are celebrating them all!

Being a hero isn’t just about scoring goals, raising trophies, taking the glory and accepting the aduration.

Heroes aren’t defined solely by their list of honours. They come in many shapes and forms, and the real heroes are those who perform with the attitude of a challenger; who are brave, bold and provocative; who lead rather than follow.

Clear MEN is redefining what it takes to be a hero via their extensive worldwide sponsorship agreement with LaLiga, which is celebrating the spirit that challenges the conventions of success, embracing the spirit and resilience implicit within the psyche of every man who takes action to perform at their best.

“We will bring fans closer to the action through unique and expansive content strategies, and campaigns that deliver our brand and product narrative,” promised Tri Tran Tue, Global Clear’s Vice President when the sponsorship agreement was announced in September.

Key to that narrative is that of the hero, which Clear are celebrating through their #KeepaClearHead and #NothingToHide initiatives, which highlights the outstanding achievements of LaLiga players every week through LaLiga Youtube video highlights and infographics.

Three standout Champion Moments are selected each matchday, with their heroics delivered to LaLiga fans via an exclusive YouTube video clip.

From Mouctar Diakhaby’s late winner, Inaki Williams’ stunning solo runs, Youssef En-Nesyri’s heroics and Chimy Avila’s difference-makers to Santi Cazorla’s spirit, Yassine Bono’s goalkeeping masterclass and Willian Jose’s derby day wondergol, Clear Men and LaLiga have brought fans the best of the best from across the Spanish top-flight this term.

And they’ve done so by looking beyond the obvious, with Clear MEN is unstereotyping what it takes to be a hero. Clear intend to inspire people to show the world that they can keep a clear head by helping them become resilient with no doubts about themselves.

And, of course, dandruff is one of the challenges that stands in your way. That’s why CLEAR Men is engineered for men and formulated with champion performance against dandruff. CLEAR supports every champion on their journey, so you can get your head in the game and be your own hero.

© LaLiga - Year 2019