LaLiga Santander Experience

About the #LaLigaSantanderExperience

After the success of the previous seasons, LaLiga Santander Experience is back packed with new features to help broadcasters all over the world to generate awareness, visibility and promote the broadcast of the competition in their countries.

The official broadcast partners of LaLiga will take part in this promotional initiative through a new campaign focused on top-tier influencers in the country as faces of the Experience to reach a wider range of audience and markets. Everything from media coverage of the campaign before, during and after each experience, thanks to the broadcast of videos, reports, interviews and contents on Television, Social Media and different platforms, will be included.

In total there will be 19 unique and tailor-made experiences with a customised agenda of activities, new content with the clubs, interviews and challenges that will suit each type of influencer and journalist attending the selected match.

New stories, new protagonists, new channels. Are you ready to discover the ultimate LaLiga Santander Experience?

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Experience | 16 JAN 2019

Thuso Mbedu and Man With a Mission overcome LaLiga Experience challenges

They had to take five specific photos, correctly match up LaLiga mascots with their respective clubs and even learn to dance Flamenco. These challenges faced the influencers to see just how much they had taken from their time in Seville. All three were passed with flying colours, and they had fun along the way!

Experience | 16 JAN 2019

Sevilla: When reality exceeds expectation

"Sevilla is special." It's a common Spanish saying to describe the Andalusian city, and Thuso Mbedu and Man With a Mission have now added their seals of approval.

Experience | 10 JAN 2019

Benito Villamarin to provide perfect backdrop to first LaLiga Santander Experience event of 2019

The captivating charm of Seville and a blockbuster bout between Real Betis and Real Madrid are the main ingredients of the programme's opening instalment of the year. Thanks to LaLiga's official broadcasters WOWOW and SuperSport, the roadshow's latest stop-off will feature the lead singer of Japanese band MAN WITH A MISSION and South African actress Thuso Mbedu.

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