Exness strengthens Latin American footprint through strategic partnership with LALIGA

Exness, one of the world’s largest brokers, announces its agreement as the Official Regional Partner of LALIGA in Latin America. Home to legendary clubs like Real Madrid, Barcelona FC, and Atletico Madrid, LALIGA unites hundreds of millions of football fans across Latin America alone.  Drawing on LALIGA’s impressive popularity, this landmark sponsorship will boost Exness’ reach in this key strategic region.

The partnership between LALIGA and Exness will span the two seasons: 2023/2024 and 2024/2025. The world’s biggest football ecosystem perfectly aligns with Exness' plans to elevate its brand across the region and reinforce the company’s values of reliability and integrity. Using LALIGA’s brand elements, fans in the region can expect a number of exciting activations and experiences with LALIGA teams and current and former players. 

Alfonso Cardalda, Exness Chief Marketing Officer, expressed, “We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn’t just a sport but a way of life.”

Jorge de la Vega, Executive Director of LALIGA, emphasized, “We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”

The association with LALIGA and its massive influence elevates Exness’ brand awareness and perception. As a trusted partner of this major league, Exness will integrate even more deeply into the local community and drive strong brand associations.